If you want to make a mark with your marketing campaign or your website, then a good SEO advice will be to follow the checklist below before you publish your web content.
- Pick the right keyword:
Choosing the right keywords is of utmost importance. There is a plenty of keyword research tools that might help you find the most suitable keywords that fit perfectly with your list of products or services. Google Keyword Planner, Long tail pro, Majestic, Moz and several tools are readily available online and they provide a list of keywords matching your product offering.
- Competitor Analysis:
It is important to know about your competitors, what they are providing and how. Go for an in-depth analysis to identify where exactly they are lacking. Try to implement your research outcome on your site and content. Fill the gaps that your competitors have left behind.
- Work on the content
The content is the key to a successful online promotional or marketing campaign. Be it your website, blogs, social media posts or anything else; make sure the content you write portray your business objective and products well. A good content should be precise and informative. It should include the right keywords at the right places so there are more chances for your web content to become visible to your target audience.
- Insert Internal & External Links
The most important piece of SEO Advice is to put internal links as well as to get external links to your content. When you have developed an excellent content you must link it to other pages in your website for maximum visibility. Also, ask other website or blog owners to post your link in their content for increasing your chances to get noticed by millions of users.